Launch of our new brand image

Prestige Metal is pleased to introduce its new brand image! Contemporary and colorful, it is a reflection of what the company has become over time. This new image is the result of long and careful consideration.

Prestige Metal is “Forging your Dreams”

We had quite ambitious goals: to make our brand evolve and strengthen what makes us different while reinforcing our presence and identity. That is the reason why we opted for the brand slogan “Forging your Dreams,” where “forging” conveys the tailor-made aspect of our products and emphasizes the look of craftmanship of our metal balusters. They are unique in every detail and enable our customers to make their dreams come true.

The stairway to distinction

Our new advertising slogan “The stairway to distinction” presents the staircase as a lively, living space. We maintain that the staircase is an important element at the heart of the home, and that the choice of its components should not be overlooked.

New collection names: Tradition, Contemporary and Romance

The new collection names appeal to the imagination. They charm the customers and let them dream. With these collections, we refer to everyone’s lifestyle aspirations: Tradition, Contemporary and Romance! Concrete, unequivocal names related to a specific lifestyle and a particular mood, making it easy to understand how Prestige Metal and its products are forging the dreams of its customers.

To support our entire strategic approach, we opted for a sleek design with bright colors reflecting our values: passion for action, authenticity and innovation.

In closing, we wish to remind you that if you need information, our customer service agents will be happy to answer your questions.